Now You Can Learn How to Design Ebook Covers That Sell Ebooks!

There is a huge misconception out there!

Back in the 1980's, page layout and design software like PageMaker and Quark became widely available, and everyone believed "Hey, if I just owned the software, then that makes me a designer." But that couldn't be further from the truth, and the resulting designs they created were amateurish, ugly and ineffective.

In the 1990's as HTML editors like FrontPage and Dreamweaver became available, everyone thought, "Gee, this is even easier than page design. Now I am a web page designer, too." Well, as many people have learned, anyone can build a web page, but very few have the skills and talent to design a web page that is compelling and sells.

It's the same way with ebook covers. Over the past 10 years, an enormous number of software tools, PhotoShop actions and template collections have entered the market to help you create an ebook cover quickly and easily. But "quickly and easily" are also part of the problem.

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You need to understand design basics 
before you can start designing ebook covers.

Most people do not understand what colors work well together, or to limit the quantity of fonts used, or that every design needs a primary graphic element to pull the rest of the layout together. 

The design process was never meant to be quick and easy. It is an iterative discovery process. People spend years learning how to draw and paint and sculpt. Shouldn't you learn design basics before you start designing your first ebook cover?

Ebook covers may boost sales, 
but poorly designed covers may actually hurt them.

Nothing spells disaster faster than a poorly designed ebook cover. Look around on the Internet and you'll find bad ebook cover designs are prevalent. Some people think that just because they own software that can create 3D rendered product images that this makes them a designer. That's like saying because I own a car, I am automatically an excellent driver. Ownership has nothing to do with ability.

We've all heard the stats that a well-designed ebook cover can improve your sales by 300%. I've never met the person that actually first used this stat, but every single ebook cover artist out there includes the same stat on their web site because they want you to buy their design services.

But we do know there is some truth to this claim. A well-designed product is more visually appealing to the prospective buyer than a poorly designed product. Consider the purchasing choices you make everyday. Open up your kitchen cabinets and look at the packaging designs, look at your clothes, your furniture and your car. You bought them because they visually appealed to you.

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Don't believe me? Take the test.

Here are three different cover designs for the same ebook. Which one is most appealing to you and why? Look at each design carefully and consider how all of the graphic elements, fonts and colors work together. I'll wait for you . . . 

1	2	3

OK, have you had enough time to think this over? Obviously, the first design is very plain and visually quite boring. If it were a print book in the local book store, you wouldn't even pick it up to look at it, right?  

The second design has too much visual activity: too many colors and fonts and text are competing for your attention. The gradient background is too dark, the author photo is pasted on top of the money image, and the money image has nothing to do with the subject matter. It's visually hard on the eyes and difficult to read. Would you buy this one either? Probably not.

I see covers like examples 1 and 2 all the time on the Net. How about you?

The third cover uses good basic design principles that make the cover easier to read and more appealing to your eye. It uses a single primary color for the background, complimentary colors for the title and subtitle, and minimal graphic elements like the shades of darker red at the top and bottom to frame the cover and the black circle and bar element to draw your eye to the author's photo and name. All of the components work together to achieve a well-designed cover. You can do the same.

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Let me show you step by step
how the design process works.

My name is Steven Schneiderman and I have over 25 years of conventional, online and cable television marketing experience. In fact, I've worked as the director of marketing communications for three different Fortune 500 firms and have also been an independent marketing consultant for my entire career.

I won't lie to you: I am not a traditionally trained designer. It's taken me years to learn the basics. Notice I did not say to "master" the basics. A good designer is always learning, so they are never a master.

I have also learned over time how to maximize template elements and royalty-free photos to create polished designs that are both pleasing to the eye and compelling to the prospective buyer.

But you don't have to wait 25 years to learn how to create effective ebook cover designs. Let me speed up the process for you by taking you by the hand to show you step-by-step how I approach the design process for my own projects as well as for my clients.

This ebook does not teach you how to use PhotoShop.

There are many places you can go to learn how to use PhotoShop, GIMP or other graphic editing tools. The purpose of Designing Ebook Covers is to teach you sound design basics.

Designing Ebook Covers walks you through the design process for 14 different projects ranging from ebook covers to header graphics to splash pages on web sites. I take you one layer at a time through my design process, carefully explaining how and why I am making my design choices. I totally deconstruct my designs so you can see the decisions I make along the creative process.

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You don't have to be an artist to create good designs.

Professional graphic designers who have been trained and educated in art schools will take exception to this statement, but anyone can be taught the basics of good, effective design. 

But don't confuse "understanding how to do something" with being "technically skilled to do something." Just like owning a car does not mean you are a good driver, owning the design tools does not make you a good designer. You still need to develop a firm understanding and foundation about the rules of basic design.

Designing Ebook Covers will give you that essential knowledge of cover design and help you to better understand how to approach graphic design for your own projects. Over time, you will experiment more, develop a more discerning eye, and even become good at it.

The Tale of the Tape.

Stop Fooling Yourself and Take Action Now.

Buying and owning ebook cover creation tools and PhotoShop actions is only a means to an end. Pre-designed templates, clip art, font and royalty-free photo collections can be very helpful, too, but until you learn how to put them all together well you still have a problem.

Designing Ebook Covers solves that problem for you by giving you a foundation of basic design knowledge so you will better understand how to pull these separate design elements together into a more professional-looking and more compelling ebook cover.

OK, Steve, You've Convinced Me!

Click the button below to download your copy of Designing Ebook Covers for only $27.00 right now. And yes, even if it's 2:00 am in your part of the world and I'm still sleeping, you'll be able to begin reading the ebook in minutes from now!

All my best,

Steven Schneiderman
DesigningEbookCovers.com

P.S.: It took me nearly 25 years to learn the basics of good design. It doesn't have to take you as long. In fact, once you read Designing Ebook Covers, you will begin to approach your own projects with a different frame of mind, enabling you to create more compelling covers faster than ever before. Buy your copy now before prices go up. Click here to buy your copy now.